Here's how I got here
I got my start...
I’ve supported millions in client revenue
I'm trained in causal and integrative coaching frameworks
And I'm not fucking around when I tell ya: I'm an absolute psychology and behavioural science nerd.
That means I understand how change actually happens — not just in theory, but in your body, your brain, and your behaviour.
I’ve spent years studying what drives people to say 'yes' (hello, former launch strategist here!) — and what helps them trust themselves enough to do it now.
My jam is behavioural psychology meets agency-honouring communication — so you can sell effectively without feeling pushy, fake, or disconnected from yourself.
Lightning round! Here are seven morsels of me to graze on:
My partner is the primary carer of our toddler and I run my business as the primary earner while working minimal hours. It works because I've built it to fit how I'm actually wired, not how the internet says I should operate. Building your business to fit how you’re actually wired is a big part of the work we do in my private coaching series.
In 2026 I set myself the goal of ‘letting something I create meet the world, daily’. Whether that’s a post, an email, a dance, a doodle, a sales page, my new app, a YT vid, etc. Turns out ‘creating and sharing’ doesn’t have to fry your nervous system when your self-worth isn't riding on it — who knew?!
I didn’t come out of the womb loving marketing. How do you think I got to know this work so well 😉. I was the person who’d rather pick at blackheads on my underboob than write a sales email for my own business.
I teach this work not because it came easy to me, but because it didn’t.
The nervous system reaction towards showing up…
Selling with conviction…
Finding enjoyment in doing something my brain finds draining by default…
That’s where I had the most shit to figure out.
But the part that did come easy — the strategy, structure, and pattern recognition — became the beast I built the rest on.
That’s why my work doesn’t just help you feel clearer. It gives you something solid to come back to, again and again.
The tools I’ve created are rooted in that exact combination — the stuff I struggled with, and the stuff I could always see clearly.
They’re the ones I reach for when I start second-guessing, overthinking, or convincing myself that I oughta rearrange my undies drawer instead of showing my face.
If you want the bts story of the weird mindfuckery that went into learning to sell without your whole being revolting against it — you’ll find it in my welcome sequence. Join my email list and you’ll get the good stuff first.
Where to head next:
