Your weekly emails can do WAY more than 'provide value' 

 

Fill your next 5 coaching spots or create demand for a sell-out launch in the next 60 days — all while strengthening your relationship with the people on your email list AND honing copywriting skills you'll use in everything you write

Join the waitlist for Love Your Emails

We spend 8 weeks together from Feb 18th - April 15th

Weekly Zoom calls: Tuesdays 8pm ET

Limited to 12 spots inside

One-time payment

$2500 USD

OR

Three monthly payments

$835 USD

Public enrollment open from Feb 11th - 14th
Add me to the waitlist for early access

Your email list — the humans who’ve put their hand up to hear from you — is one of the most valuable business assets you could ever possibly own.

 

It’s algorithm proof 🎉

 

So while you’re pretty chuffed that — yes! Yay! You’ve started one of those!

 

When it comes to emailing said humans on said email list and confidently, lovingly, inviting them to your coaching offer(s), you vacillate between 

Forcing yourself to do it
only to chicken out by the time you get to the end and make a half-assed call to action, lest you sound too needy, pushy or deluded

And

Starting off with the best of intentions to actually sell your coaching in this email...then taking a last-minute sharp left and deciding to leave it as a 'pure value' email. Or perhaps just pop in a 'soft sell' in the PS at the end.

You tell yourself you’ll do better at selling your coaching via your emails ‘next time’...

 

Because 'next time' is the magical moment when:

1. You’ll know what you wanna write/what you wanna say
 

 

2. You’ll actually be in the right frame of mind to hit the unicorn blend  of ‘giving enough value’ and also ‘making a compelling invite to my coaching offer’


3. It’ll feel easier to say it like you


You're sick of your personality brain automatically switching to 'off' when it's time to write your weekly(ish) newsletter/marketing email for your coaching business

 

Especially because — DAMNIT!! — you have a fucking DELIGHTFUL personality, thank you very much. 

Here's what you know for sure: 

When it comes to the sweet venn diagram of people who WANT what your coaching offers, know about your coaching AND also know the real, multidimensional human YOU...

Those people like you, trust you, and buy your coaching offer.

Let that sink in for a moment.

The people who know the brilliance of your coaching offer and who truly know you become your clients.

So the question becomes, how do you write emails that share your glorious, multidimensional self AND share relevant, resonant info about your coaching offer WITHOUT having to:

đŸ«Ł Spend days recovering from vulnerability hangovers

đŸ„Š Fight yourself to hit 'send' every single week

đŸ˜”â€đŸ’«Â Lament that you're rehashing the same old, same old benefits and outcomes

 

...and if you figured this out, would THAT be what it takes to make 'writing emails to your list' something you actually look forward to?

 

Imagine having the skills and structure that:

  • Allows your subscribers to connect with the REAL YOU without *having* to do #vulnerableshares all the damn time

  • Creates consistent demand for your coaching, whether you're filling private spots or building a waitlist for your next group program

  • Feels energising and fun —  something you genuinely enjoy doing on the reg

I've created just the thing...

Introducing

A small-group, do-the-thing-together live program where you'll become the kind of person who confidently sells your coaching offer via newsletter emails dripping💧in your personality

This isn't another program that treats email marketing like a mechanical exercise (‘decide your content pillars’, ‘plan your content calendar’, ‘fill in the blanks to these trending hooks’).

It's about honing values-aligned, you-sounding copywriting skills that work.

So you can bring your full personality to every marketing email you write, build trust-based relationships with the humans on your list, and develop one of the highest ROI skills you could possibly have as a coach: copywriting that turns readers into clients.

In this 8-week group program, you'll:
  • Get the structure and guidance to become unstoppable at writing emails that sound like YOU and feel EXCITING to hit ‘send’ on
  • Turn your email list into your most reliable source of consult calls and waitlist sign-ups
  • Learn values-aligned psychology-backed copywriting skills to sell your coaching unapologetically and effectively
Love Your Emails is the answer to the question


'How do I build the kind of trust that creates the safety and excitement people need to sign up for my coaching?'

This program is where you’ll take the cheapest thing — words* — and make them do the most lucrative task for you: build trust-based relationships with the humans on your email list.

(*ok, words and some well-placed gifs and pics).

When you’ve got THAT kind of relationship with the people hearing from you on the regular?

That’s when some cool shit kicks off:

  • No more talking AT your subscribers or feeling like you're shouting into the void — you'll create genuine connections that’ll make ‘email marketing’ feel like you’re staying in touch with a friend who LOVES to hear from you
  • You’ll have yerself a practical way to create DEMAND for your coaching program BETWEEN launches.
  • You’ll experience how dang good it feels to be in the freedom of being fully yourself — without having to share all of yourself.
  • Instead of lamenting that you’ve ‘said it all before’ when it comes to your coaching offer, you’ll discover entirely fresh perspectives that feel FUN and EASY to speak to and go way beyond rehashing the same 'obvious' benefits
  • Your relationship with email marketing transforms from 'ugh, gotta do this' to 'can't wait to hit send on this one'
This is the first time I’ll be running *this* particular coaching program.
But here’s what clients have shared from learning email copywriting skills from me in the past


"[Miish] completely got me back into MY brilliance, not some other 'templated version' of myself."

 

"[Before working with Miish] I got too much in my head about writing and what I wanted to say.

I kept feeling blocked and I know I didn’t sound like me. 

It just wasn’t fun or the way I wanted to do it. 

Since then, SO FREAKING MUCH has shifted for me! I’ve gotten back into MY brilliance, not some other “templated version” of myself.

I loved the way Miish uncomplicates everything. Her simple and straightforward questions are LITERALLY YOUR BEST FRIEND when it comes to writing copy. 

Miish helps you get your message to as many of your people as possible and she does it in a way that has integrity, and centres the client experience and the heart-led marketing that is beginning to lead our world.”

 

– Melanie Hill (she/her)

The 3-Step Process to Loving Your Emails

There are three parts to forever transforming your relationship with ‘emails that sell’ (and no, ‘get a lobotomy’ is not part of the process).

You need to:

1. Shift your story

Writing deliciously effective and fun emails becomes exponentially easier when you get curious about, and then intentionally shift how you think and feel about 

🧠 Yourself as the copywriter of your coaching business, 

🧠 How you think and feel about your offer, and

🧠 How you think and feel about the humans you're writing to.

2. Strengthen worthy muscles

Up until now, you've probably muscled through your emails with willpower and sheer determination to get. it. done.

But there's a different way.

Instead of white-knuckling your way through another email, you'll strengthen muscles that result in loving the process too.

Muscles like:

đŸ’Ș Getting your ideas out of your head and onto the page without second-guessing

đŸ’Ș Writing like you would to a bestie — no fluff, lots of specifics, sounding like YOU

đŸ’Ș Spotting (micro)stories you wanna write about and getting great at sharing them in super engaging ways 

đŸ’Ș Writing calls-to-action that feel exciting to write and send (and for your best-fit clients to read)

3. Build trust and understanding through words

When your emails build genuine trust, selling your coaching becomes as natural as recommending the ‘Iron Flame’ series to your fiction-loving friend.

And when you can articulate the value of your coaching in a way that allows your reader to deeply comprehend it, you stop feeling like you're pushing your offer and start feeling like you're opening a door they've been searching for.

The secret sauce? I'll be sharing the same trust-and-understanding-building principles that therapists use to create deep connections with their clients in a snap. This is my answer to: 'Psychology-backed copy, but make it non-sleazy!'

Loving what you but wondering if this is actually meant for you?

You're exactly the right person for Love Your Emails if:

  • You're a coach who looks at your email drafts and thinks 'this doesn't do justice to how I actually talk' (even though you're naturally engaging when you're on calls with clients)

  • You have an email list waiting to hear from you (even if it's just 50 people), but you find yourself procrastinating on hitting 'send' because something about your emails feels off

  • You've tried other copywriting courses but found yourself stuck trying to fit your voice into someone else's template or formula

  • You want to be emailing your list more often, but you're tired of forcing yourself to write 'value-packed' content that feels nothing like you

  • You're great at coaching but struggle to translate that same magic into your written words

  • You've caught yourself thinking 'I should probably hire someone to write these for me' because you don't trust your own voice (even though deep down you know your clients connect with YOU, not a copywriter's version of you)

And *especially* if:

  • You've been telling yourself 'I'll get better at email marketing someday' – but you know that consistent, authentic emails could help you fill your programs *now*

Here's what's fun: when your emails finally capture your coaching magic, even signing ONE new client — a client that would otherwise stay 'out there', waiting in the ether — more than covers your investment.

But we're thinking beyond that – I'm here to support you to fill those 5 spots in our 60 days together, or create that sell-out launch you know is possible.

Here's how we'll get there...

9 x Live 60-minute Workshops

This isn't your typical 'learn now, implement... someday' copywriting course.

Every Tuesday at 8pm ET (from Feb 18th - April 15th), we'll come together on Zoom.

You'll start off by learning a specific copywriting technique that transforms how you write (not just emails, but everything you write for your business).

Then you'll implement each skill right there in the workshop — taking it from 'just another copywriting technique' into your own unique way of writing emails that sell.

You'll write *actual* emails during our calls (seeya, procrastination 👋), get real-time feedback from me, and learn from watching other coaches tap their voice and find new ways to talk about the brilliance of their coaching offer too — because sometimes the most powerful 'aha' moments come from seeing someone else nail exactly what you've been struggling with.

Each workshop is designed to stand alone (no pre-requisite knowledge needed), so even if you miss a call, you can jump right back in the following week.

Plus, you'll have 6 months of access to all workshop recordings 🎉

Weekly personal feedback from yours truly

Every week, you get to submit one email for guaranteed eyes and feedback via Google Docs — helping you hone your skills in real-time.

This isn't 'here's what you did wrong'-feedback. I'll highlight

>> What's working brilliantly (a lot of the time, you're nailing it without even realising it, or without knowing WHY you're nailing it <— very cool when someone points out to you *why* something works so well),

>> Share specific suggestions for making your great ideas even more powerful, and

>> Help you spot your unique strengths as they emerge.

For context: my private clients invest $5k to get this kind of personalised feedback from me — but it's included in your program investment because I know how game-changing it can be to have expert eyes on your work as you develop these skills.

A tight-knit community of fellow coaches (max 12 spots!)

Want to know what makes the difference between 'just another course' and 'holy shit, this changed everything'?

A small group of fellow coaches who get it.

With a hard cap at 12 participants, this is your chance to find your voice in a space that feels genuinely safe to experiment, share, and grow.

2 x Optional Challenges

Think of these as your 'stretch your wings' opportunities.

These email-related challenges (like creating your own GIFs to add that extra dash of YOU to your emails) come with direct support and feedback from me.

They're optional, because only you know when you've got the energy for some bonus exploration — but they're there because it's nice to be on the receiving end of an intentional nudge to try something new.

“Now I have the skills to write emails that combined with my sales page have made me over $500k with no consults. It feels good to write them and good to send them.” 

“I used to be so afraid of sending emails

It seemed like one of the most dangerous things to my brain — what if I sent too many emails? What if I bothered people? What if I was doing it wrong?

Since working with Miish, that’s all changed.

Now I'm like, ‘I can't stop writing emails!’ There’s no lack of emails coming out of me.

Before, writing them either felt like I was bossing my reader around to do something, or as though I was so desperate for them to say yes to my offer that I sold it in a way that felt graspy, gross and annoying. It used to feel like I was tricking them into buying from me.

Now I have the skills to write emails that combined with my sales page have made me over $500k with no consults since April 2022. It feels good to write them and good to send them.

There’s no trickery and writing things is so much easier now.

Plus, I’m clearer than ever on what my messaging is, and what people get from working with me.

In less than a year, by creating email sequences that direct to my sales page, I went from selling only on consults, to clients spending $5,000 on my group program without ever needing to talk to me.”

– Heather Hammell (she/her)

Have a HEAP of fun learning how to write emails that sound like you and sell unapologetically

Join the waitlist for early access to one of the 12 spots inside

One-time payment

$2500 USD

Three monthly payments

$835 USD

We spend 8 weeks together from Feb 18th - April 15th

Weekly Zoom calls: Tuesdays 8pm ET

Get first dibs on one of the 12 spots

There's no shortage of other copywriting courses out there...

 

So here's a nifty table to show you what makes Love Your Emails different

Traditional Copywriting Courses Love Your Emails
Requires hours of pre-recorded modules and homework you'll 'get to later' 👀 Weekly 60-minute live workshops where you write real emails with instant feedback — no room for procrastination 😉
Usually made up of large groups with limited personalised support Just you, me, and no more than 11 other coaches. Includes additional personalised weekly feedback outside of our workshops and optional 1:1 support
Teaches you generic formulas and context-less 'rules' that often trigger perfectionism and feel awkward AF for coaches Learn mighty useful copywriting skills WHILE getting expert support to move past the mental blocks that make it hard to do justice to your coaching offer and your personality
Shows you how to sound like the copywriter who created the course Centres not just 'writing with personality', but writing with YOUR personality
Taught by a copywriter/marketer Taught by ME — a copywriter *and* certified coach who knows that being is as important as doing. So you can transform email writing from a heavy, draining task into something that feels light, fun and ENERGISING

"Now I love writing sales emails!"

“I used to hate writing sales emails. They felt "salesy" and I felt like I had to take a deep breath before writing them.

 

I was confused about CTAs and how to make them sound natural. 

I’d taken copywriting courses in the past and I could see how their advice related to their examples. But when it came to applying the info to my own writing, it was still really hard..

 

Before Miish promoted this course, I'd considered taking another email course that was a fraction of the price. I ended up not taking it because I was afraid I'd feel like I had to write like this (well known copywriter). 

 

So when I saw Miish was offering [her email coaching progam] I jumped on it because I knew she would never suggest I write the way she does. I knew what she taught would honor my voice.

 

Now I love writing sales emails! I would actually rather write them than my usual "value-creating" newsletter emails. 

 

I really like having an intention for each email, which I didn't before. I like having a plan, even if I don’t stick to it."

— Erica Ando (she/her)

Have a HEAP of fun learning how to write emails that sound like you and sell unapologetically

Join the waitlist for early access to one of the 12 spots inside

One-time payment

$2500 USD

Three monthly payments

$835 USD

We spend 8 weeks together from Feb 18th - April 15th

Weekly Zoom calls: Tuesdays 8pm ET

Get first dibs on one of the 12 spots

FAQs

What's the time commitment?

About 90 minutes a week.

This includes our live workshop time, plus the time to share an email with me via Google Docs and read through my comments.

That's it — no homework avalanche here.

What happens if I miss a live workshop?

No stress! Workshop replays are uploaded to Kajabi within 24 hours, and you'll have access to all recordings for 6 months. Plus, each workshop is designed to stand alone, so you can jump right back in the following week without feeling lost.

What time are the live workshops?

We meet Tuesdays at 8pm ET (Wednesday mornings in Australasia).

If you're in Europe/Africa/a part of the world where that time is just SHITE — I feel ya! Send me an email with your interest. Zero guarantees, but if there's enough demand, I'll add a Euro/Africa-friendly time.

What are the payment options?

You can either:

  • Make a single payment of $2500 USD, or
  • Go with the penalty-free payment plan: 3 monthly payments of $835 USD

Payments are made via Stripe.

What tech do I need?

You'll need:

  • Zoom for our live workshops
  • Something to write in (Google Docs, Word, or even your Notes app)
  • Google Docs if you want my weekly email feedback (it's free with any Gmail account)
  • Whatever email marketing service (EMS) you already use to send broadcast emails to your list (e.g Kit, MailChimp, Kajabi, etc.)

Don't worry about the Google Docs part — once we kick off on Feb 18th, you'll get access to a simple how-to video walking you through exactly how to share your emails with me.

I have another q about joining Love Your Emails that isn't answered here.

Then let's get it answered! Send your Q to [email protected] and I’ll get back to you asap.

Have a HEAP of fun learning how to write emails that sound like you and sell unapologetically

Join the waitlist for early access to one of the 12 spots inside

One-time payment

$2500 USD

Three monthly payments

$835 USD

We spend 8 weeks together from Feb 18th - April 15th

Weekly Zoom calls: Tuesdays 8pm ET

Get first dibs on one of the 12 spots